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Compare five store builders for India
LeBrands.Store plans are proposed. Competitor prices are a dated snapshot from official sources.
Main differentiators
| Differentiator | LeBrands.StoreOur platform | Shopify | Zoho Commerce | ShopDeck | Dukaan |
|---|---|---|---|---|---|
| Build your store | |||||
| How easy to build | Ann asks questions. Pick answers and build your store with a live preview. | AI store from a prompt, then theme setup | Drag-and-drop builder, done yourself | Their team sets it up; confirm the timeline | Basic store in minutes from a phone |
| Who builds it | You, guided by Ann | You or a hired agency | You | The platform's team | You |
| Guided conversation languages | Ann: English, Hindi, Tamil, Marathi and Telugu. Conversation only, not storefront translation. | Comparable guided languages not verified | Comparable guided languages not verified | Comparable guided languages not verified | Comparable guided languages not verified |
| Hiring needed | No | Optional; depends on the work | No | No; setup team included | No |
| Theme options | 11 styles, with optional sections | Free and paid themes in a large Theme Store | Ready templates | Multiple customisable themes advertised | 7 free themes; 14+ on Growth (check current plan) |
| How much you can customise | Inline text, image and supported video edits in Ann and the theme editor; sections, menus, undo and saved versions | Extensive theme editing, code access and apps | Drag-and-drop editing within templates | Customisation advertised; confirm editing access | Theme editor on Growth and above |
| Catalogue and variants | Shared Ann/dashboard forms: collections, tags, vendor, auto SKUs. Up to 3 options and 200 variants per product as drafts; variant checkout not live. | Products and variants; check current plan limits | Products, variants and variant inventory | Variant editing and limits not verified | Variant editing and limits not verified |
| Product and collection SEO | SEO title, description and editable URL in both forms | Editable search listings and URL handles | Product SEO fields; confirm collection controls | Editing scope not verified | Editing scope not verified |
| Understand the cost | |||||
| Free offer and domains | Proposed: 30 live days, 100 products and 1,000 SKUs. Included address only; paid plan for custom domain. Timer and quotas not enabled. | Check current trial and domain terms | Check current trial and domain terms | Check current onboarding and domain terms | Free tier listed; check current limits and domain terms |
| Commission on sales | 0%; gateway charges separate | 2% / 1% / 0.6% on online payments; 0% on COD | 0%; gateway charges separate | 3% + GST on delivered orders | 4.99% to 0.99%; ₹200/order cap; manual orders excluded |
| Paid extras | Native store tools in proposed plans; partner charges separate | Paid apps and premium themes | Books, Inventory and CRM are separate products | Ad spend on top | More plugins on higher plans |
| Included tools | |||||
| COD and RTO tools | COD by default; returns reasons, RTO tracking and analysis not enabled | COD supported; RTO through apps | COD; confirm RTO analytics | Team-managed RTO; partial COD and early COD payout advertised | COD supported |
| Control your business | |||||
| You own customer data | Brand-owned records; confirm export scope | Yes; check export scope | Yes; check export scope | Not verified publicly | Yes; check export scope |
| Payment and courier accounts | Your own Razorpay and courier accounts; activation required | Your own gateway; couriers through apps | Your own gateway and shipping | Run through ShopDeck; confirm account ownership | Dukaan Pay or your Razorpay; Dukaan Delivery or your own |
| Find customers | |||||
| Built-in discovery | LeBrands.Space mall placement depends on plan and approval | Shop app; AI chat availability varies by region | No general marketplace; ONDC channel listed | Managed paid ads | No built-in discovery listed |
| Who runs marketing | You | You or an agency | You | ShopDeck's team | You |
| India and support | |||||
| Built for India | INR, GST-verified onboarding, COD by default | INR plans; GST invoicing and Indian payments may need setup or apps | INR; Chennai-based company | INR; focused on tier-2 and tier-3 sellers | INR; Hindi support |
| GST documents | GSTIN verification, GST invoices and credit notes; publication checks apply | GST invoice apps available; app charges and scope vary | Zoho Invoice/Books available separately; confirm Commerce integration | Invoice and credit-note scope not verified | Invoice and credit-note scope not verified |
LeBrands.Store pricing and explicitly marked features are proposed. Not verified means unconfirmed, not unavailable.
FAQ and sources
Are the prices verified?
Each platform is marked verified or not verified with the date it was checked against its official source. Unknown values are shown as quote only, never as zero.
Are LeBrands.Store plans live?
No. The plans are proposed and automated billing is not enabled. The proposed Free plan is 30 live days on your included address, without a custom domain. The timer is not shipped yet.
Which languages does Ann support?
Ann's guided conversations support English, Hindi, Tamil, Marathi and Telugu. This does not translate your storefront, product content or partner dashboards.
Are product variants ready for checkout?
Variants, SKUs and quantities can be prepared in the shared product form in Ann and the dashboard. Variant checkout is not enabled yet, so products with variants cannot currently be published.
Which costs are separate?
Payment gateway charges, shipping, advertising, applicable taxes and partner services are separate. Check each provider's current terms and plan limits.
Methodology and sources
- LeBrands.Store: Proposed terms, checked 2026-10-17. Official source for LeBrands.Store (opens in a new tab)
- Shopify: Pricing verified, checked 2026-10-17. Official source for Shopify (opens in a new tab) Manual payment fee treatment (opens in a new tab) Variants (opens in a new tab) Collection search listings (opens in a new tab) GST invoice app listing (opens in a new tab)
- Zoho Commerce: Pricing verified, checked 2026-10-17. Official source for Zoho Commerce (opens in a new tab) Official INR pricing data (opens in a new tab) Catalogue, variants and SEO (opens in a new tab) Separate GST invoicing product (opens in a new tab)
- ShopDeck: Pricing verified, checked 2026-10-17. Official source for ShopDeck (opens in a new tab)
- Dukaan: Pricing verified, checked 2026-10-17. Official source for Dukaan (opens in a new tab)
Published by LeBrands.Store, so this is our guide, not an independent review. Not verified means a comparable feature was not confirmed, not that it is unavailable. Check each vendor's current terms, limits and add-ons. LeBrands.Store is not affiliated with the others. Spotted an error? Tell us.